Karéco Patio is a Québec-based brand born from the rebranding of Karéco Construction, reflecting a renewed focus on outdoor living spaces and patio construction.

This transformation was driven by the desire to modernize the company’s image while preserving the values that have built its reputation: reliability, quality, and a close relationship with its customers.

This brand guide establishes the foundations of Karéco Patio’s visual identity, ensuring a consistent and recognizable brand presence across all communication channels and marketing materials.

The logomark features an orange hexagon, symbolizing stability, strength, and the foundations of construction. At its center is a stylized white K, crafted with clean geometric lines to create a bold and contemporary visual identity.

The dynamic form of the letter K conveys precision, durability, and a sense of upward momentum, reflecting the brand’s commitment to quality craftsmanship and continuous growth. Its minimalist design ensures a professional, recognizable, and versatile mark that performs consistently across both digital and print applications.